European Journal of Business Science and Technology, 2015 (vol. 1), issue 1
Influence of Investment Incentives on Development of Regional Unemployment in the Czech Republic
Emil Adámek, Lucie Rybková
European Journal of Business Science and Technology 2015, 1(1):5-14 | DOI: 10.11118/ejobsat.v1i1.33 
The aim of this paper is to assess the influence of investment incentives on development of regional unemployment in the Czech Republic and with proposal of recommendations related to utilization of investment incentives as an instrument for promoting employment and development of regions as well as for reduction of differences in economic activity of regions. Time series from 1998 to 2014 were used to solve the problem when regional unemployment was chosen as a dependent variable, for which econometric model was created using panel regression and including investment incentives. Results of testing prove that investment incentives have positive and...
Sound System and Noise as Essential Elements of Visual Merchandising in Selected Retail Chains in the Slovak Republic
Jakub Berčík, Elena Horská
European Journal of Business Science and Technology 2015, 1(1):15-23 | DOI: 10.11118/ejobsat.v1i1.34
Music is an inherent element of visual merchandising tools. It can affect not only the amount of time spent on shopping, but also the overall satisfaction of customers at the point of sale. Nevertheless, it is essential to find the right compromise between the combination of music genres and basic factors of store sound systems, because everyone perceives music and sound with varying sensitivity. Properly chosen music and sound system factors provide numerous advantages to retail stores, including the more relaxed and friendly-behaving staff as well as the encouraged customers spending more time inside the store. From the customer perspective, the...
Impact of Social Media on the Stock Market: Evidence from Tweets
Vojtěch Fiala, Svatopluk Kapounek, Ondřej Veselý
European Journal of Business Science and Technology 2015, 1(1):24-35 | DOI: 10.11118/ejobsat.v1i1.35
The paper deals with the impact of the economic agent sentiment on the return for Apple and Microsoft stocks. We employed text mining procedures to analyze Twitter messages with either negative or positive sentiment towards the chosen stock titles. Those sentiments were identified by developed algorithms which are capable of identifying sentiment towards companies and also counting the numbers of tweets in the same group. This resulted in counts of tweets with positive and negative sentiment. Then we ran analysis in order to find causality between sentiment levels and the stock price of companies. To identify causal effects we applied Granger causality...
First Evidence on Crowd Investing in Germany
Jarko Fidrmuc, Adrian Louis
European Journal of Business Science and Technology 2015, 1(1):36-42 | DOI: 10.11118/ejobsat.v1i1.36
Crowd investing has recently become an interesting possibility for young entrepreneurs to finance the start-up of new firms. This paper analyses the impact of education and gender of young entrepreneurs who finance their start-ups using a crowd investing platform. We analyse the crowd investing projects financed through the Companisto and Seedmatch platforms, which are the main crowd investing platforms in Germany. The study confirms that the majority of founders of crowd investing start-ups completed a university education. However, we find a surprisingly low-rate of female founders in crowd investing, although the gender structure do not influence...
Does Access to External Finance Affect Development of Small and Medium Enterprises and Economic Growth?
Dominykas Poderys
European Journal of Business Science and Technology 2015, 1(1):43-53 | DOI: 10.11118/ejobsat.v1i1.37
Small and medium-sized enterprises (SMEs) have become increasingly important in nowadays society as providers of employment opportunities and key players for the well-being of local and regional communities. Access to external funding is one of the largest problem facing SMEs in European Union (EU). Entrepreneurs face difficulties implementing their development plans while creating new businesses, adopting innovation, etc. Scientists also argue that without external funding business cannot achieve good financial performance results. The European Commission (EC) is implementing a number of programs specifically designed to improve the financial environment...
The Influence of Package Attributes on Consumer Perception among Generation Y
Martin Souček, Denis Drexler, Steven Van Wichelen, Stanislav Mokrý, Ondřej Dufek
European Journal of Business Science and Technology 2015, 1(1):54-64 | DOI: 10.11118/ejobsat.v1i1.32
The article focuses on how milk packaging is perceived by generation Y. The required data were obtained through eye-tracking using the SMI RED 250 device. Additionally an in-depth interview and a short questionnaire were included in the experiment to obtain complementary qualitative data. The research took place during November 2014 in the Eye Tracking Laboratory at Mendel University. In total 110 respondents representing generation Y participated in the experiment. The research analyzed the front of 12 types of milk packaging. The main objective was to determine which package attributes attract the most attention among consumers. The research shows...
Integrated Reporting: The Next Step Ahead for a Sustainable Society
Radu-Dan Turcu
European Journal of Business Science and Technology 2015, 1(1):65-77 | DOI: 10.11118/ejobsat.v1i1.38
The recent global developments have emphasized the limits of the actual corporate reporting system. Today's organizations experience a growing pressure exercised by various types of stakeholders as a result of the increasingly public concern regarding environmental and social issues. Hence, companies must assume their responsibility for the improvement of the environment and society within which they operate materialized through the disclosure of sustainability and corporate responsibility information. The main challenge is not to simply increase the amount of information provided inside the annual reports, but to increase their relevance through new,...